Q 1 – Where all do we see advertisements?
(a) Televisions
(b) newspapers
(c) magazines
(d) All of these
Ans. (d) All of these
Q 2 – Advertisements draw our attention towards
(a) products
(b) brands
(c) brand values
(d) all of them
Ans. (d) all of them
Q 3 – What does refer to the person for whom the goods have been made and who pays money to buy and use them?
(a) Producer
(b) Consumer
(c) Advertiser
(d) All of these
Ans. (b) Consumer
Q 4 – When a company takes masoor ki daal and puts it into a packet, it will need
(a) a special name (brand name)
(b) masoor ki daal
(c) top taste daal
(d) None of these
Ans. (a) a special name (brand name)
Q 5 – Who is confused because it really cannot be differentiated between top taste item and best taste item?
(a) Consumer
(b) Manufacturer
(c) Shopkeeper
(d) Dealer
Ans. (a) Consumer
Q 6 – What does refer to a thing or service that has been made for being sold in the market?
(a) Brand
(b) Brand value
(c) Product
(d) None of these
Ans. (c) Product
Q 7 – Who tries to sell products through advertisements?
(a) Favourite film stars
(b) Cricket heroes
(c) Both (a) and (b)
(d) None of these
Ans. (c) Both (a) and (b)
Q 8 – What is the rate for 30 seconds advertisement on a major T.V. channel?
(a) one lac rupees
(b) 1.50 lac rupees
(c) 1.65 lac rupees
(d) 2.10 lac rupees
Ans. (c) 1.65 lac rupees
Q 9 – What is important to make people aware of a product?
(a) Production
(b) Market
(c) Advertisement
(d) All of these
Ans. (c) Advertisement
Q 10 – Producing and showing advertisements in the media is very
(a) cheap
(b) expensive
(c) excellent
(d) none of these
Ans. (b) expensive
Q 11 – Who invented television
(a) John L. Baird
(b) John B. Laird
(c) John S. Saird
(d) John M. Naird
Ans. (a) John L. Baird
Q 12 – In the following ways media play an important role in democracy except
(a) Media helps in forming the opinion of the masses
(b) Public does not aware of the fraudulent practices
(c) Media information citizen can learn how the government work
(d) Media also announces the opinion of the public about certain issues, problem
Ans. (b) The public does not aware of the fraudulent practices
Q 13 – ____ is a latter or petition signed by many people to show support for a cause or an action
(a) Petition campaign
(b) Support campaign
(c) Cause campaign
(d) Signature campaign
Ans. (d) Signature campaign
Q 14 – Most of the cartoons that you see on television are mostly from
(a) Japan or Pakistan
(b) China or the United States
(c) Japan or the United States
(d) China or Pakistan
Ans. (c) Japan or the United States
Q 15 – When did the advertisement see the most scientific research
(a) 1940
(b) 1970
(c) 1960
(d) 1950
Ans. (c) 1960
Q 16 – There have been periods in Indian history when the government censored the media. The worst of these was the Emergency between
(a) 1965-1967
(b) 1960-1962
(c) 1973-1975
(d) 1975-1977
Ans. (d) 1975-1977
Q 17 – Why are most newspapers not able to provide a balanced story before readers
(a) Most media are controlled by big business houses
(b) Most media want to cover only short story
(c) Most media want to save time
(d) None of the Above
Ans. (a) Most media are controlled by big business houses
Q 18 – With electronic typewriters, journalism underwent a sea-change in the
(a) 1940
(b) 1950
(c) 1960
(d) 1970
Ans. (a) 1940
Q 19 – Branded daals cost much more than daals that are sold loose because they include the costs of
(a) packaging and advertising
(b) packaging and factors of the production
(c) packaging and printing
(d) packaging and place it produced
Ans. (a) packaging and advertising
Q 20 – The telecast rate for a _____ advertisement on a major TV channel is 1.65 lakh.
(a) 60 second
(b) 30 second
(c) 40 second
(d) 50 second
Ans. (b) 30 second
Q 21 – Government body responding for developing, regulating and sending out information
(a) Ministry of Information and Campaign
(b) Ministry of Information and Advertising
(c) Ministry of Information and Publishing
(d) Ministry of Information and Broadcasting
Ans. (d) Ministry of Information and Broadcasting
Q 22 – ___ draw our attention to various products and describe them positively so that we become interested in buying them
(a) Branding
(b) Labelling
(c) Advertisement
(d) Packaging
Ans. (c) Advertisement
Q 23 – When a company takes masoor ki daal and puts it into a packet they decide on a name like?Top Taste Daal. It appeals to
(a) Our modern tradition of not treating guests well.
(b) Our concern for our children’s education
(c) Our concern for our children’s health
(d) Our social tradition of treating guests extremely well
Ans. (d) Our social tradition of treating guests extremely well
Q 24 – Cattle of different owners grazed together in ranches and they often got mixed up. The owners thought of a solution. Did they start marking their cattle with the owner? s sign by using a heated iron. This was called
(a) Printing
(b) Publishing
(c) Advertising
(d) Branding
Ans. (d) Branding
Q 25 – How media decide upon which events need to be published
(a) Events which are against businessmen
(b) Events that take less time to cover
(c) Events that are against the politician
(d) Events that make interesting stories
Ans. (d) Events that make interesting stories
Q 26 – Who keeps a watch on the print media in India
(a) Print media council
(b) Media council of India
(c) Print council of India
(d) Press Council of India report
Ans. (d) Press Council of India report
Q 27 – Coast of Florida in the
(a) Brazil
(b) Japan
(c) China
(d) None of these
Ans. (d) None of these
Q 28 – This is done in order to differentiate one product from other products in the market
(a) Brand
(b) Publish
(c) Print
(d) Pricing
Ans. (a) Brand
Q 29 – Who is confused because it really cannot be differentiated between top taste item and best taste items
(a) Consumer
(b) Retailer
(c) Distributor
(d) Producer
Ans. (a) Consumer
Q 30 – The cost to advertise on a news channel varies from _____ per 10 seconds depending on the
the popularity of the channel.
(a) Rs 700 to Rs 5,000
(b) Rs 800 to Rs 4,000
(c) Rs 600 to Rs 7,000
(d) Rs 500 to Rs 8,000
Ans. (d) Rs 500 to Rs 8,000
Q 31 – The aim of the advertisements is to
(a) Increase cost of the product
(b) Increase the quantity of the product
(c) Increase the quality of the product
(d) Persuade the customer to buy the product
Ans. (d) Persuade the customer to buy the product
Q 32 – Which advertisements have to larger message for society?
(a) Advertisement related to Daily soaps
(b) Commercial advertising
(c) Social advertisement
Ans. (c) Social advertisement
Q 33 – Advertising a product is a:
(a) Cheaply affair
(b) Costly affair
(c) Badly affair
Ans. (c) Badly affair
Q 34 – The naming of a product is called:
(a) Branding
(b) Advertising
(c) Both (a) and (b)
Ans. (a) Branding
Q 35 – Branded products can get:
(a) Cheaply
(b) Costly
(c) Most cheaply
Ans. (b) Costly
Q 36 – Who promotes products through advertisements
(a) Film stars
(b) Cricketers
(c) Both (a) and (b)
Ans. (c) Both (a) and (b)
Q 37 – what is the effects of advertisement?
(a) Attract the attention of the consumers
(b) Affect their choice of buying
(c) Increasing the sale of products
(d) All of the above
Ans. (d) All of the above
Q 38 – Why do companies show the advertisements again and again?
(a) To defeat another advertisement
(b) To make it cheaper
(c) To make it costlier
(d) None of these
Ans. (a) To defeat another advertisement
Q 39 – How is producing and showing an advertisement in the media is considered?
(a) Cheap
(b) Expensive
(c) Excellent
(d) None of these
Ans. (b) Expensive
Q 40 – what is the other name given to an item or a service made to be sold in the market?
(a) Brand
(b) Product
(c) Salary
(d) None of these
Ans. (c) Salary
Q 41 – Towards what Advertisements draw our attention?
(a) Product
(b) Brand values
(c) Brands
(d) All of the above
Ans. (d) All of the above
Q 42 – From where does the word branding originate?
(a) Media
(b) Cattle grazing
(c) Dairy farming
(d) None of these
Ans. (b) Cattle grazing
Q 43 – what is one drawback of advertisement?
(a) It promotes freely
(b) It promotes illegally
(c) It promotes without consideration
(d) None of these
Ans. (c) It promotes without consideration